Amandla RSA Apparel is a South African Clothing company that manufacturing the branded Amandla RSA Merchandise . The Business Goals is to remind Africans where we come from, making people to be proud where they come from and also have pride on what they are wearing. “Amandla is a Zulu and Xhosa word meaning "power". The word was a popular rallying cry in the days of resistance against Apartheid, used by the African National Congress and its allies. The leader of a group would call out "Amandla!" and the crowd would respond with "Awethu"or "Ngawethu!" (To us), completing the South African version of the rallying cry Power to the People! The word is still associated with struggles against oppression. The brand now denotes support,  solidarity and also as a salute to express Unity , strength , defiance or resistance .

 

The Company was conceived and founded by Misani Gawushe in conjunction with two childhood friends, Luzuko Fitshane and Melikhaya Mtshontwana. Each of whom continue to play a role in Amandla RSA Apparel Management. The company is located in Pretoria .Amandla RSA apparel produce street-smart fashionable clothing in the Menswear and Womenswear industry. The product line is suitable for young and old.

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We have good relationship with our local celebrities so we have entered into a strategic partnership with the likes of “The fraternity, PDotO, N’Veigh, Blaklez,  Jaykha  and Chymamusique “ . The brand has been featured on the latest music videos like Blaklez feat Cassper Nyovest - Saka Nyuka ,“Baddest Around by The Fraternity feat Blaklez, Dj Capital.. Also N’Veigh and PDotO revealed Amandla RSA Apparel during their Slikour on the ground interview, MTV Africa Music Awards Nomination 2016 Red Carpet, on stage of South African mainstream Hip Hop event Maftown Heights 2016 and also on Back to the city Hip Hop Festival 2017.